Taught course

International Marketing and Consumer Psychology

Queen Mary, University of London · Business Management

Entry requirements

Degree requirements

A 2:1 or above at undergraduate level in any subject.

Find out more about how to apply for our postgraduate taught courses.

Months of entry


Course content

The MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Students will learn how to develop customer orientation approaches to drive strategies and branding campaigns, and how to devise consumer relationships within digital environments. You will also have the opportunity to pursue an industry-based consultancy project, apply marketing knowledge and skills to real-world cases, and participate in business simulations.

  • Specialise in B2C marketing - marketing with a consumer orientation.
  • Learn from academics with expertise in consumer psychology, consumer culture, services marketing and online consumer behaviour.
  • You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.

Fees and funding

There are a number of ways you can fund your postgraduate degree.

Our Advice and Counselling service offers specialist support on financial issues, which you can access as soon as you apply for a place at Queen Mary. Before you apply, you can access our funding guides and advice on managing your money:

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

School of Business and Management