Media and Digital Communications

Entry requirements

One of the following qualifications:

- Minimum second class UK undergraduate degree

- Equivalent international qualifications as deemed acceptable by the University

- Exceptional entry will be assessed on case by case basis by academic referral only based on:

• An undergraduate degree lower than 2:2 plus one year of relevant work experience
• No undergraduate degree but three years of relevant work experience

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

• Hold a minimum of two years’ relevant work experience
• Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
• Be prepared to attend an interview with the Postgraduate Admissions Panel

Months of entry

September

Course content

This course combines traditional media studies with new practices emerging in the 21st century – teaching you how to innovate, anticipate, analyse and utilise communications across a variety of media platforms.

You'll cover a range of traditional and modern communicative practices across the arts, sciences, humanities, business and industry – exploring how the field is shaped by digital advances. This interdisciplinary approach will give you a thorough grounding in media and communications: as an academic field, a cultural landscape and a complex network of industries.

Examining theories, you'll discover the powerful influence media and communications can have socially, culturally and politically – gaining a critical understanding of media and transmedia creation and consumption. Looking at current global issues, you’ll develop the skills to monitor and analyse audience perceptions and interactions, and implement creative strategies to overcome challenges – using emerging tools and methods like data scraping and data visualisation.

You'll choose from a variety of electives to tailor your studies to topics that interest you – from transmedia storytelling to media regulations, social media marketing, creative economies and even human connection – exploring how dating apps use algorithms to shape matches.

In your final term, complete a dissertation, creative project or industry placement – consolidating your learning and gaining insights into one of the most progressive and exciting industries in the world.