Taught course

International Marketing

Institution
Robert Gordon University · School of Creative and Cultural Business
Qualifications
MSc

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Entry requirements

  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

Months of entry

January, September

Course content

This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.

By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.

Information for international students

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

Fees and funding

UK students
£6000
International students
£13720

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Qualification, course duration and attendance options

  • MSc
    full time
    12-14 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Student Admissions Service
Email
admissions@rgu.ac.uk
Phone
+44 (0)1224 262728