International Marketing
Entry requirements
- Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
- Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Months of entry
January, September
Course content
This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.
By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.
Information for international students
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent. We accept a variety of in-country and secure English language tests, find out more: https://www.rgu.ac.uk/english-requirements
Fees and funding
For more information, visit: www.rgu.ac.uk/finance
Qualification, course duration and attendance options
- MSc
- full time12-14 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Student Admissions Service
- admissions@rgu.ac.uk
- Phone
- +44 (0)1224 262728