Digital Marketing

Entry requirements

Please view information on entry requiremetns by clicking course details

Months of entry

January, May, September

Course content

Gain strategic and practical expertise in digital marketing, using technologies like generative AI to enhance customer-centric strategies. Through live projects, industry-recognised tools and certifications, you gain hands-on experience in digital strategy, consumer behaviour, content and social media marketing, and data analytics. With a data-driven, digitally fluent and customer-focused approach, you're equipped to meet evolving market demands with confidence and creativity.

Explore a range of marketing theories and critically examine how aspects of digital marketing seamlessly integrate into the strategic marketing planning process. Highlight the disruptive power of technology and how it challenges traditional marketing methods. Encourage innovative approaches across infrastructure, processes, people and culture to elevate the marketing function within a business. Every click, interaction, journey and registration across digital channels is meticulously tracked, turning data into actionable insights that enhance marketing strategies and improve business return on investment. Eliminate guesswork by analysing and applying digital marketing metrics to boost online customer engagement and optimise user experiences.

The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.

Top reasons to study digital marketing with us:

• Industry input: we work with brands including Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.

• Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Fuel – a start-up community who provide support and advice for students looking to start a new business venture.

• United Nations’ PRME initiative: we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the knowledge, skills and behaviours to solve the global business challenges.

• Financial awards: we offer a range of postgraduate scholarships and bursaries to help you on your way.

Information for international students

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Fees and funding

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