Creative Copywriting for Publishers

Entry requirements

No entry requirements. The course is ideal for those who want to launch or relaunch their copywriting career.

Months of entry

Anytime

Course content

A copywriter is in a powerful position to influence what people do next. This course shows how to connect with potential customers, overcome any doubts they might have and win them over. Packed with practical tips, and backed up by tried-and-tested techniques, gain all the tools you need for a successful career in copywriting.

Learn how to:

• Write effective copy with greater confidence and take your copywriting career in a more creative direction
• Exploit the ‘War of the Worlds’ concept – arguably the most powerful weapon in a copywriter’s armoury
• Deliver simple solutions to common copywriting challenges
• Cover the requirements of the wider business world, in publishing and other sectors

Study from home, or any convenient location, in your own time, at your own pace, with the support of a personal tutor.

Fees and funding

The Book Trade Charity, BTBS, offers funding to people who have worked in publishing or bookselling but are currently unemployed.

Assessment