Digital Marketing

Entry requirements

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.

When assessing your academic record, we take into account your grade average, position in class and the standing of the institution where you studied your qualification.

Months of entry

September

Course content

MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.

Aims

• Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
• Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
• Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
• Acquire project management skills
• Opportunities to apply digital marketing skills in practice