Taught course (will run subject to approval)

Digital Marketing

The University of Manchester · Alliance Manchester Business School

Entry requirements

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.

Months of entry


Course content

(Subject to approval)

MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.


  • Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
  • Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
  • Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
  • Acquire project management skills
  • Opportunities to apply digital marketing skills in practice

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Alliance Manchester Business School