Taught course (will run subject to approval)
Digital Marketing
Entry requirements
We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent.
Months of entry
September
Course content
(Subject to approval)
MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.
Aims
- Build an understanding and a critical appreciation of digital marketing concepts, strategy, techniques, and analytics
- Develop the ability to capture the full scope of digital marketing processes and relationships systematically and analytically
- Gain understanding of research methods and analytics, including techniques of data collection and analysis necessary for digital marketing
- Acquire project management skills
- Opportunities to apply digital marketing skills in practice
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Alliance Manchester Business School
- pg.ambs@manchester.ac.uk