Taught course

International Fashion Marketing

Institution
The University of Manchester · School of Materials
Qualifications
MSc

Entry requirements

2.1 UK Honours degree or equivalent in a business, management or marketing related subject, or an approved combination of educational qualifications and industrial experience.

Months of entry

September

Course content

The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in strategic marketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist MSc marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digital marketing skills.

The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.

The course is a one-year full-time MSc, delivered on-campus at the School of Materials.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Elizabeth Jefferies
Email
pg-materials@manchester.ac.uk
Phone
0161 306 4144