MSc Football Communications and Digital Marketing

Entry requirements

Undergraduate degree – minimum 2:2 (ideally 2:1) or international equivalent.

Applicants with a 2:2 should have some experience of studying or working in business or sports related areas and may be asked to complete a short assignment and/or discuss their application with the Course Leader to make sure they are ready for study at postgraduate level.

English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent.

Months of entry

January, September

Course content

Looking to pursue a career in the dynamic world of football communications, marketing and media? The evolution of media consumption among football and sports enthusiasts has required content creators and marketers to adapt, evolve, and sometimes even integrate their roles. Get ahead of the game and accelerate your career into the most exciting industry in the world with UCFB!

The course leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this course.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Taught at UCFB's iconic campus at UCFB Wembley, students are immersed in the Football and Sports industry at the home of English football, with unique access to industry networking opportunities and enhanced career and employability support.

Fees and funding

UCFB is proud to offer an extensive suite of scholarships to support outstanding students as they embark on their postgraduate study.

From scholarships to aid our elite athletes, to attracting aspiring sports leaders, and scholarships which support inclusivity and diversity within the sporting industry, our scholarships are there to support students who want to make a meaningful difference to the future of the sporting world.