Digital Marketing Communication and Leadership

Entry requirements

This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills.

You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.

If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information.

Months of entry

September

Course content

In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms. Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.

Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.

Specifically, this course will provide you with the opportunity to:

• Critically assess the changing business and technology landscape to develop the knowledge, expertise and strategic vision required to lead organisations in the digital age.
• Compare and contrast a variety of digital technologies and marketing communication approaches.
• Strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals

Information for international students

English language requirements for international applicants

The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

English Language requirements for non-international applicants

Applicants are required to provide evidence of competence in written and spoken English (GCSE grade C) or equivalent.