Certificate or Diploma of the undergraduate or graduate degree; Transcript of Records of undergraduate or graduate degree, including courses’ workload details and grades and syllabi of the course, with respective content (only necessary if requesting creditation of curricular units); Updated CV (preferably according to Europass template); Foreign students must present language proficiency proof of the language they wish to study in; Declarations and transcripts issued by foreign institutions of higher education: originals or copies must be authenticated by the official education services of their home country and recognised by the respective Portuguese diplomatic authorities or bear The Hague Convention stamp.
Journalism; Public Relations; Marketing and Advertising; Communication Technologies
Months of entry
Degree / Duration / ECTS
2nd Cycle (Master) / 4 semesters / 120 ECTS
Introduction and aims:
Advanced course aiming at developing communication skills in one of three major areas:
- Public Relations, Marketing and Advertising
- Communication Technologies
Students are encouraged to apply theoretical knowledge into elaborate practical skills in those areas of communication. The course is very much directed towards a professionalized media market, with specialized seminars as well as intensive work in communication laboratories. Taking into account the media system profound transformations, this course tries to keep up with new developments in the field, giving full attention to the impact of ITCs (Information and Communication Technologies) in different areas. The course includes an internship in major communication companies (according to the specialization chosen by the student).
At the end of the course of study the graduate will be able to:
- understand the functioning of the media system and the working processes and models in two of four major areas of communication (journalism, communication technologies, adverting, marketing).
- apprehend the importance of multi-tasking in nowadays media markets.
- comprehend the complexities of relevant concepts of the new communication paradigm: interactivity, multimedia, convergence, synergy.
- assess the specialized functions of different technological tasks (camera, studio lighting, editing and post-editing).
- develop knowledge of gathering, formatting, processing and divulging information in several media platforms.
- cultivate the ability to perform different tasks in communication agencies or newsrooms.
- use models and tools to develop accurate market situational analysis in order to make marketing decisions.
- develop a comprehensive Marketing Plan (Analysis, Development and Implementation).
- develop and implement a communication strategy and program.
The courses offers a multitude of perspectives and competences relevant to the performance of communication skills inside the media system (these core themes differ according to the specialization chosen by each student):
- History of journalism, advertising and marketing
- Content production in journalism or advertising
- Organizational structures in the media system
- Marketing strategies
- Editing and post-editing competences
- Digital communication
- Multi-tasking in dynamic media markets
Information for international students
The International Relations Office provides a dedicated advisory service for international students on non-academic and welfare matters such as immigration, employment, finance, health services and any other concerns you may have. We also organise UFP’s International Orientation, Portuguese language courses and coordinate events for international students.
Fees and funding
Contact: Social Action Office
Qualification and course duration
|Assessment||What kind of work will I be doing? (proportionally)|
|Written coursework / continuous assessment||60|
|Dissertation||48 (45000 (max) words)|
Course contact details
- Prof. Sofia Gaio