Every year, Bocconi University selects the best candidates and sets a number of students who can be admitted to its programs in order to guarantee the best welcoming conditions and success in the academic path and to facilitate the entrance of our Graduates in the professional world.
The Bocconi Graduate School offers pre-experience Master of Science programs, for students coming directly from previous studies (Bachelor degree) or also with some brief work experience.
Months of entry
The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.
Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.
The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
Qualification, course duration and attendance options
- full time24 months
- Campus-based learningis available for this qualification
Course contact details
- Student Desk