Taught course

Marketing

Institution
University of Brighton · Brighton Business School
Qualifications
MScPGDipPGCert

Entry requirements

Individual offers may vary.

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

For non-native speakers of English:
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test.

MSc Marketing; MSc Marketing (Branding and Communication); MSc Marketing (International Marketing); MSc Marketing (Social Marketing)

Months of entry

September

Course content

Our Marketing MSc develops your understanding of both the theory and practice of marketing to an advanced level.

It applies marketing theory to real-world situations through case studies and employer-based projects, and covers such areas as research methodologies, marketing planning and strategy.

Throughout the course, you will be taught by a team of highly qualified, research-active lecturers with a wealth of commercial experience. They will give you a chance to put your skills into practice and gather the kind of practical knowledge that employers are looking for.

At the end of the first term, you have the option to specialise in one of three subdisciplines: branding and communication, international marketing or social marketing. Your choice will be reflected in your degree title (eg Marketing (Branding and Communication) MSc) and affect the type of career that the degree opens up for you.

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers.

Modules

Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research I: quantitative methods; marketing research II: qualitative methods; dissertation. Choose two options from: international marketing; branding and communications; social marketing; behavioural economics; digital marketing; new product development.

Information for international students

International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.

We can help you meet our academic entry requirements. For help meeting academic entry requirements contact our International College.

Qualification and course duration

MSc

full time
see site months

PGDip

full time
see site months

PGCert

full time
see site months

Course contact details

Name
Enquiries team
Email
enquiries@brighton.ac.uk
Phone
01273 644644