Entry requirements

Individual offers may vary.

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

For non-native speakers of English:
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test.

MSc Marketing; MSc Marketing (Branding and Communication); MSc Marketing (International Marketing); MSc Marketing (Social Marketing)

Months of entry


Course content

Our Marketing MSc develops your understanding of both the theory and practice of marketing to an advanced level.

It applies marketing theory to real-world situations through case studies and employer-based projects, and covers such areas as research methodologies, marketing planning and strategy.

Throughout the course, you will be taught by a team of highly qualified, research-active lecturers with a wealth of commercial experience. They will give you a chance to put your skills into practice and gather the kind of practical knowledge that employers are looking for.

At the end of the first term, you have the option to specialise in one of three subdisciplines: branding and communication, international marketing or social marketing. Your choice will be reflected in your degree title (eg Marketing (Branding and Communication) MSc) and affect the type of career that the degree opens up for you.

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers.


Core modules: moving to masters; critical developments in marketing theory and practice; marketing planning and strategy; marketing research I: quantitative methods; marketing research II: qualitative methods; dissertation. Choose two options from: international marketing; branding and communications; social marketing; behavioural economics; digital marketing; new product development.

Information for international students

International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.

We can help you meet our academic entry requirements. For help meeting academic entry requirements contact our International College.

Fees and funding

UK students
(Full time entry 2016) £8,550
International students
(Full time entry 2016) £14,400

Qualification and course duration


full time
12 months


full time
12 months


full time
12 months

Course contact details

Enquiries team
01273 644644