Taught course

Marketing Management

Institution
University of Chester · Chester Business School
Qualifications
MSc

Entry requirements

Applicants will normally be expected to hold a degree with a minimum second class honours, or equivalent. Applications are also welcome from those with non-standard entry qualifications.

Months of entry

May, October

Course content

Course overview

Our course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can help you make a positive difference for future employers.

The effective marketing of an organisation’s products and services is critical to its success. Our Marketing Management course aims to help you develop your skills, knowledge and competencies in international marketing management and planning digital marketing communications, thereby enabling you to effectively contribute to the success of the business.

Why study Marketing Management with us?

Our course will help you to achieve your management aspirations by being relevant to the modern business. The combination of academic study with workplace application provides many opportunities to better understand how to manage and make management decisions that impact on the organisation’s success.

Our tutors encourage class discussions, helping you to learn to build, express and defend your own informed thoughts. Our modules have been carefully designed to provide you with relevant skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to offer you a springboard to a new career.

In association with the course, there are opportunities for you to apply for an internship.

How will I be taught?

You will learn by attending regular, scheduled sessions, which could be lectures, project work, presentations, discussions or case studies, as well as one-to-one sessions with your tutors. The course includes six taught modules plus the Management Research Project.

Each taught module has three hours' contact time per week. This amounts to a total of 30 hours' tutor contact time for each module. In addition, each module is designed with a notional 170 hours of private study.

How will I be assessed?

Assessment of your learning could be through written assignments, in-class tests, examinations or presentations, as well as completion of an individual management report.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Chester Business School
Email
businessschool@chester.ac.uk