Taught course

International Marketing

University of Dundee · School of Business

Entry requirements

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills.

Months of entry

January, September

Course content

MSc International Marketing looks at the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.
There are a number of options on the Internatrional Marketing programme to tailor your degree to fit your career aspirations. Choose to study International Marketing by itself or combine it with another business area such as Management, Branding, Finance, or Digital and Social Media. The International Marketing programme allows you to match your qualification to your intended career path.
Also included in the programme is an optional 8-week internship. Taking place over the summer, the internship is majority funded by the school and helps to give you real world work experience in industry that makes you stand out to future employers even more.
The programme is also accredited by the Chartered Institute of Marketing (CIM)

Fees and funding

There are a number of scholarship opportunities available from the University of Dundee, visit our website to find out more: Scholarships | University of Dundee, UK

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Professor Bill Russell