Media and Public Relations

Entry requirements

2:2 Honours degree.

Months of entry

September

Course content

• Build advanced expertise in PR strategy, reputation management and brand communication across diverse sectors.
• Create standout social media campaigns in the fast-paced attention economy.
• Explore the impact of AI on online culture and learn from real-life influencers.
• Apply global promotional strategies through practical case studies and live briefs.
• Tailor your degree with flexible module choices and learn from PR experts and industry pros.

The MA Media and Public Relations offers a dynamic blend of academic theory and practical application, preparing you for careers in PR, media and the creative industries. You'll explore key strategies in branding, digital marketing, social media campaigning and reputation management, while gaining a critical understanding of AI’s impact on online culture.

The course focuses on developing transferable skills such as persuasive communication, ethical decision-making and creative problem-solving. You’ll also gain hands-on experience through case studies and optional modules tailored to your interests.

With access to cutting-edge facilities like the Digital Experience Lab, and learning from leading academics and industry professionals, you’ll be part of a vibrant, future-focused learning environment. The Industry Insights module supports you in mapping out your career goals.

Whether you're starting out or upskilling, this MA equips you with the expertise and confidence to thrive in today’s fast-paced media and PR sectors.

Information for international students

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.

Fees and funding

The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year, such as our Exeter Excellence Scholarships*. For more information on scholarships and other financial support, please visit our scholarships and bursaries page.