Marketing and Business Analytics

Entry requirements

A 2:2 degree with honours in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications. 

Please also see our guidance on essential documentation required for an initial decision on taught programme applications.

Months of entry

January

Course content

• Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while still providing you with a strong foundation of core marketing skills.
• Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.
• Explore key areas such as marketing strategy and operations, statistics, programming, database technology, and marketing analytics.
• Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.

Our MSc Marketing and Business Analytics course integrates the latest advancements in data analytics with core marketing principles to equip you with a comprehensive skill set highly valued in today's competitive business landscape.

Throughout the course, you will focus on marketing strategy and operations, marketing analytics, consumer behaviour, statistical analysis, programming, and database technology. With a strong emphasis on practical application, you will engage in hands-on projects, in cooperation with industry professionals and digital analytics platforms.

By developing your ability to collect, analyse and interpret data from various sources, you will be empowered to make informed, data-driven marketing decisions that drive business growth and success. Moreover, the course fosters the development of transferable skills such as analysis, problem-solving and resilience, ensuring you are well-equipped for success in dynamic marketing roles across various industries.

Information for international students

Fees and funding

We invest heavily in scholarships for talented prospective Masters students. This is in addition to the UK Government’s Postgraduate Loan Scheme. For information on how you can fund your postgraduate degree at the University of Exeter, please visit the postgraduate study pages on our website.