Business Analytics

Entry requirements

A 2:1 with honours or equivalent in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Please also see our guidance on essential documentation required for an initial decision on taught programme applications.

Months of entry

January, September

Course content

• Become skilled in supporting managers to make data driven decisions about the daily running of a business through analysis of data from social media and marketing as well as using techniques in optimisation and forecasting.
• This flexible programme with strong theoretical foundations suits those looking for a career in business analytics as well as those wishing to go on to study a PhD.
• The basis of our course ensures you have an excellent understanding of business analytics, basic programming and mathematics skills alongside expertise in presenting and communicating data to managers.
• You can choose from modules in areas such as Marketing Analytics, Strategic & HR Analytics, Operations Analytics, and Environmental Analytics enabling you to curate a degree that supports your career aspirations.
• Your employability skills will be enhanced throughout the programme, finishing with a Business Project module using real data to address a real organisational problem.
• High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad

The MSc Business Analytics programme is for you if you are interested in a career related to business analytics or you wish to study a related PhD. You will learn how to support managers to make data driven decisions using a variety of techniques.

Information for international students

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.

Fees and funding

The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year, such as our Exeter Excellence Scholarships*.

For more information on scholarships and other financial support, please visit our scholarships and bursaries page.