Taught course

Management and Sustainable Tourism

University of Glasgow · Adam Smith Business School

Entry requirements

2.1 Honours degree or non-UK equivalent (e.g. a GPA of 3.0 or above) in any subject.

Months of entry


Course content

This programme provides you with an understanding of the contemporary issues impacting on the tourism industry and an awareness of the cultural, environmental and sustainability dimensions of rural and urban tourism. By the end, you will have the underpinning managerial and service-related knowledge and understanding to participate in and develop internationally attractive tourism offerings.

Why this programme

  • This programme combines the study of service and operational management with sustainable tourism.
  • You will address a key issue facing communities, industry and government: how best to develop tourism potential without endangering the surrounding infrastructure and environment.
  • You will develop theoretical knowledge of models and concepts within service management and sustainable tourism, including skills applicable to real world scenarios.
  • Through industry engagement, you will be able to embed learning and development within the dynamic context of tourism related research, practice and policymaking.
  • The programme is jointly delivered by the triple-accredited Adam Smith Business School and the School of Interdisciplinary Studies, based at our Dumfries Campus. You will be introduced to a range of theories, concepts and methodological approaches across disciplines.
  • Through a critical and reflective approach, you will be able to identify potential opportunities in tourism and manage operations to provide sustainable futures.

Programme Structure

You will take eight core courses and one optional course, followed by a piece of independent work, either in the form of a dissertation or a project. Your learning experience will be enhanced through a variety of extra-curricular activities, including seminar programmes, study visits and project orientated internships.

Semester 1 will be spent at our Gilmorehill Campus in Glasgow (management) and semester 2 at our Dumfries Campus (tourism). The summer months can be spent either in Glasgow or Dumfries, depending on your topic of dissertation/project.

Core courses

  • Business finance
  • Contemporary issues in human resource management
  • Events management
  • Managing creativity and innovation
  • Managing strategic change
  • Operations management
  • Service delivery risk and resilience
  • Tourism sustainability and climate change.

Optional courses may include

  • Environmental ethics and behavioral change
  • Environmental politics and society
  • Sustainable heritage management
  • Tourism marketing.

Career prospects

By the end of the programme, you will have developed the necessary graduate attributes to become a tourism professional capable of dealing with the challenges posed by commercial, societal and economic change, and able to compete in a competitive international job market.

Potential career pathways may include specialist managerial roles within the leisure and tourism industry, heritage and cultural industry, as well as generalist managerial roles with industry, commerce and both the public and private sector. Enterprising graduates may go on to develop business opportunities within the tourism, heritage and cultural industries, either individually or in partnership. You will also be equipped to pursue further study through doctoral research.

Information for international students

Please see the English language requirements and the international page.

Fees and funding

UK students
Full time £10,650
International students
Full time £20,150

Qualification and course duration


full time
12 months

Course contact details