Strategic Advertising and Marketing Communications
Entry requirements
Months of entry
September
Course content
Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies.
We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.
Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.
The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.
Qualification, course duration and attendance options
- MA
- full time12 months
- Campus-based learningis available for this qualification
- part time24 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Course Enquiries
- courseinfo@greenwich.ac.uk
- Phone
- 020 8331 9000