Taught course

Marketing

Institution
University of Leicester · School of Management
Qualifications
MSc

Entry requirements

A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.

Months of entry

November, September, August, May, February

Course content

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Information for international students

This course requires an IELTS score of 6.5 or equivalent.

Fees and funding

Please see the postgraduate funding page.

Qualification and course duration

MSc

distance learning
24-30 months
full time
12 months

Course contact details

Name
Postgraduate Admissions Team
Email
pgadmissions@le.ac.uk
Phone
+44 (0)116 252 5382