Taught course

Marketing

Institution
University of Leicester · School of Management
Qualifications
MSc

Entry requirements

•2:1 degree from a British university or its equivalent; or a postgraduate diploma from a recognised institution; or a relevant graduate level professional qualification •Or a demonstration of considerable relevant practical experience and evidence of the ability to cope with the demands of the course When English is not the first language, the successful applicant must have either IELTS 6.5; or TOEFL 575 (Paper) plus TWE 4.0, 90 (IBT); or the University of Leicester English Language Test.

Months of entry

November, October, August, May, February

Course content

The MSc in Marketing will develop your understanding of the theory of marketing as well as providing the necessary skills needed to be an effective and successful leader in a complex and dynamic global marketplace.

We recognise that businesses today face unprecedented change. Increased complexity and competition in both domestic and global markets, together with higher expectations and tougher demands from customers and consumers, require the adoption of more sophisticated marketing. This degree will provide you with the knowledge and practical understanding to deal effectively with this dynamic and demanding environment.

You will consider marketing across a range of business contexts including consumer, industrial, financial, service, profit and not-for-profit sectors and study consumers, supply chains, branding and loyalty in local and global contexts. The course will provide a stimulating and intellectually demanding environment, in which you are encouraged to engage critically with the academic literature, case studies and business projects, and your peers, whilst reflecting on marketing issues within an international context.

Fees and funding

Most students finance their postgraduate studies from a combination of sources, including loans, employer sponsorship, scholarships, personal savings and part-time work.

Qualification and course duration

MSc

distance learning
24-30 months
full time
12 months

Course contact details

Name
Postgraduate Admissions Team
Email
pgadmissions@le.ac.uk
Phone
+44 (0)116 252 5382
Fax
+4