Taught course

Marketing, Consumption and Society

University of Limerick · Kemmy Business School

Entry requirements

The minimum entry requirement is normally a 2:1 honours primary degree (Level 8) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society,

Months of entry


Course content

The MSc. in Marketing, Consumption & Society is a one-year, full-time programme. The programme consists of two semesters of four modules and a research paper to be completed over the Summer.

Semester 1:
Marketing Theory, Consumption & Consumer Culture, Marketing & Society, Research Philosophy & Methodology in Marketing

Semester 2:
Marketing Leadership, Marketing in Action, Marketing in Popular Culture, Consumer Ethnography

Research Paper

The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.

Information for international students

Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required. Candidates may be interviewed as part of the selection process to determine their suitability.

Fees and funding

The University of Limerick is offering 10 taught postgraduate scholarships to potential applicants for the 2018/19 academic year. The value of each scholarship is €2,000. The successful candidates will receive the scholarship in the form of a reduced fee. The Scholarships will be allocated by the faculties on the basis of financial need and personal statement from the applicants. For more information on how to apply please visit http://www.ul.ie/graduateschool/scholarship-funding

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    The Marketing industry continues to grow worldwide and represents a major source of employment in the 21st Century. To meet the needs of this industry the MSc. in Marketing, Consumption & Society is being offered by the Department of Management & Marketing in the Kemmy Business School.

Course contact details

Maurice Patterson