Marketing

Entry requirements

For the MSc or Postgraduate Diploma you will need a first- or second-class honours bachelor’s degree (or an acceptable equivalent), in any subject, from an acceptable institution.

For the Postgraduate Certificate you will need a first- or second-class bachelor’s degree (or an acceptable equivalent) or two years minimum work experience in a relevant field. This will most commonly be in a marketing or management position but each application will be considered on a case-by-case basis.

Months of entry

October

Course content

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes. This degree is accredited by the Chartered Institute of Marketing (CIM).

As a graduate of this programme, you will:

• Be able to critically reflect upon emerging challenges in branding, relationship marketing, digital marketing and social media marketing, and sustainability, to name but a few, and will find the programme of study up-to-date, intellectually inspiring and relevant.
• Gain skills in strategic and tactical marketing decision-making while considering the effects of your decisions on the triple bottom line: financial, social and broader environmental outcomes.