Admission to the programme shall be subject to the approval of the Pro-Vice Chancellor (Commerce).
Every applicant must either
- be a graduate and normally have achieved an average grade of B+ at 300-level, or
- have equivalent alternative qualifications or experience acceptable to the Pro-Vice-Chancellor (Commerce).
No applicant will be admitted who has previously been awarded an honours degree or Postgraduate Diploma in Marketing.
If your first language is not English you need to meet our English language requirements as follows: IELTS score of 6.5 in the academic module (with no individual band below 6.0); we also accept a number of other English language tests. Due to COVID-19, we currently accept Duolingo English Test (DET), IELTS Indicator Test, and TOEFL iBT Special home Edition.
Don’t meet the English language requirements? The University of Otago Language Centre English for Otago programme offers a pathway for Undergraduate and Postgraduate students to meet the English language requirements for undergraduate and postgraduate study.
Months of entry
The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.
Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing.
Information for international students
Otago offers students an unrivalled campus experience and a vibrant, social student culture. The majority of Otago’s 21,000 students live, work and play in Dunedin - New Zealand’s only true university city. Otago is home to over 3,000 international students, from over 100 countries.
Fees and funding
New Zealand is a relatively affordable country to live in. Dunedin, being a student-focused city, has living and entertainment options for all budgets.
Students are eligible for the Otago International Excellence Scholarship.
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
- Online learningis available for this qualification
Course contact details