Taught course

Digital Marketing

University of Portsmouth · UoP London

Entry requirements

A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Months of entry


Course content


Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London.

Now you can, on our Digital Marketing Master's course.

At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre).

With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose.

Course highlights

  • Take part in live client projects with local businesses to apply your knowledge to the real-world challenges industries face
  • Hear from industry practitioners via guest lecturers to gain insight into current industry practice and issues
  • Network with industry professionals and meet business leaders through regular presentations and local business community networking events
  • Get exclusive access to valuable business management databases and information sources

Career planning

During your course you'll have expert career support from our Careers and Employability Centre, your tutors and our Business and Law Career-Ready Programme. This support will continue for 5 years after you graduate.

Career support

You'll benefit from:

- Networking events

- Regular emails from the Career Ready Programme sharing job opportunities, application tips and events

- Applied projects with companies such as IBM, Boeing and Hampshire County Council

- Workshops to enhance your employability skills

- Recruitment events including the Student and Graduate Opportunities Fair

- 1-to-1 appointments

- CV and cover letter advice

- Interview preparation and practice

- Support starting your own business

Careers and opportunities

With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. According to a January 2022 survey by Statista, digital marketing spending in for-profit companies is expected to increase by 29% by early 2023. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors.

Digital marketers must adapt to an ever-changing world with ever-changing consumer needs, so need the initiative to find fresh, unconventional solutions to tomorrow’s industry challenges.

Careers this Master's prepares you for

You'll graduate from this Digital Marketing Master's course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:

  • E-commerce
  • Marketing
  • Advertising
  • Social media
Graduate destinations

Graduates of our Portsmouth campus course have worked in areas such as:

  • Digital marketing
  • Social media
  • E-commerce
  • Mobile advertising

Career outcomes shown are sourced from the latest available graduate outcome surveys. The data shows career outcomes at 15 months after graduation.

You could also decide to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.

Placements and industry connections

The strong ties between this course and industry provide opportunities for you to gain industry experience. While studying, you will complete a Collaborative Marketing Project in a small team where you will work with companies and university departments to understand their situations and recommend marketing improvements.

You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module, employability events, or judge competitions, or have been involved in designing your course content.

Qualification, course duration and attendance options

  • MA
    full time
    12, 16 months
    • Campus-based learningis available for this qualification

Course contact details

University Admissions Centre
+44 (0)23 9284 5566