Taught course

Consumer Behaviour

University of Reading · Graduate Institute of International Development and Applied Economics - GIIDAE

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Entry requirements

You are normally required to have a good first or second upper class honours degree (or equivalent from a university outside of UK). If students have received no prior training in consumer behaviour they will be expected to take a number of prescribed modules as part of their optional selection.

Months of entry


Course content

Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour degree.

MSc Consumer Behaviour provides global insights into evolving consumer behaviour concepts, through the application of theory and practice via external client projects. You will learn with the aim of developing skills valued highly by employers. This degree is suitable for graduates from both business and non-business backgrounds as the course is designed to transform graduates from all undergraduate backgrounds into competent consumer centred professional.

Understanding the behaviour of consumers and building strategies around this knowledge is increasingly vital in the modern world. This course will give you both the theoretical knowledge and practical experience to advance into a career, or broaden the possibilities of an existing one. You will gain an understanding of the theoretical underpinnings of consumer behaviour and the history of consumer culture in relation to all kinds of goods and services, from low involvement FMCG to high end luxury goods, and how they are variously used and disposed of by consumers. You will also gain genuine practical experience involving professional, group and individual led problem based assignments to be delivered to an industry client. These will be supported with cutting edge consumer behaviour centred modules.

During the course, you will gain an understanding of the consumer related challenges faced by a variety of different organisations, from start-ups and non-profits through to larger organisations. The breadth of experience this course offers will give you an excellent, practical understanding of modern consumer-facing challenges including sustainability, ethics, environmental concerns and behaviour change.

Class sizes vary by subject and module, but emphasis is always placed on good contact time with lecturers. Learning occurs across a variety of lectures, seminars, tutorials and field trips.

In addition to the practical and theoretical value which you will gain from this degree, the nature of the work will raise your visibility with an array of external organisations. Excellent opportunities exist for research, networking and personal development within each programme, as well as access to first-class study resources and employability support.

On joining this course, you will become a member of the School's Graduate Institute of International Development, Agriculture and Economics (GIIDAE). As a GIIDAE student, you will have the option of undertaking a placement during the summer period, however this is not a requirement of the degree.

Information for international students

IELTS: 6.5 overall with no element less than 5.5 (or equivalent).

Fees and funding

UK students
£7,735 per year (full-time)
International students
£16,450 per year (full-time)

For information on the scholarships, modules, bursaries and other sources of funding available to you, visit the GIIDAE website.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Global Recruitment Team