Taught course

Marketing (Digital Marketing)

Institution
University of Reading · Henley Business School
Qualifications
MSc

Entry requirements

Normally a good first or second class honours degree (or equivalent from a university outside the UK).

Months of entry

September

Course content

* Provides the business context and tools needed to make best use of digital channels
* Helps you to better understand how customers and prospective customers communicate with firms online
* Discover how to apply the key building blocks of successful digital strategies
* Equips you for careers in digital marketing and marketing management

About the Department

Henley Business School is consistently ranked in the world’s top 50 business schools by the Financial Times and The Economist, and we hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB), putting us among the world’s leading business schools.
You’ll learn from internationally renowned academic experts and thought leaders who have relevant academic and practical experience in international business, marketing, entrepreneurship, human resource management and accounting.

You’ll also benefit from our close connections with international organisations and senior industry leaders.

Our programmes have a research-led approach to business and management situations. Our engaging teaching approach will involve you in the analysis of business situations, giving you insight into the challenges and dilemmas facing organisations in local and international contexts.

We attract strong applicants from around the world, all wishing to develop business and personal capabilities within a world-renowned school, and you will go on to join Henley’s impressive international alumni network.

Our staff bring research and practical know-how to help you develop a range of transferable business skills and technical knowledge, and to help you achieve your career goals and aspirations.

Information for international students

IELTS: 7.0 overall with no element less than 6.0 (or equivalent).

Fees and funding

UK students
£12,750
International students
£21,000

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Global Recruitment Team
Email
student.recruitment@reading.ac.uk