Taught course

Marketing (Digital Marketing)

Institution
University of Reading · Henley Business School
Qualifications
MSc

Entry requirements

A good first or second class UK honours degree, or overseas equivalent, will usually be required. Applicants with relevant experience or professional qualifications will also be considered.

Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.

Months of entry

September

Course content

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.

The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. Other pathways are:

  • Consumer Marketing
  • International Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University.

This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.

About Henley Business School

Henley is proud to be part of the University of Reading. The University is ranked within the top 250 universities worldwide (Times Higher Education World University Rankings 2018 and QS World University Rankings 2018) and 98% of the research is rated as being of international standard.

  • Consistently maintain highest standards and with an excellent networking potential of over 80,000 Henley alumni members in 150 countries
  • High calibre students: always oversubscribed, 1,000 ambitious new Master's students join Henley each year
  • Award winning campus: beautiful, green, 134 hectares, with state of the art facilities
  • World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events

Information for international students

IELTS: 7.0 overall with no element less than 6.0 (or equivalent).

However, for students who successfully complete one of the Pre-sessional English Language courses run by our International Study and Language Institute, a half-band credit will be applied to their English language condition. For example - programmes requiring IELTS 7.0 will accept students with a result of 6.5 in the end of Pre-sessional English course assessment providing the student has completed the relevant English course with us.

Fees and funding

UK students
£13,300 per year
International students
£22,050 per year

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Global Recruitment Team
Email
student.recruitment@reading.ac.uk