Entry requirements

Minimum 2:1 undergraduate degree or the equivalent from an Internationally recognised university

Months of entry


Course content

This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

  • Consumer Marketing
  • International Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

Information for international students

Acceptance of LanguageCert Online and DuoLingo English qualifications

We appreciate the difficulties that some students are having with the availability of English Language tests, as the impact of the global pandemic continues. As a result of this, we are pleased to announce that we can now accept the non-SELT version of LanguageCert (which includes the online version) and DuoLingo as suitable English language qualifications. These can be accepted for direct entry onto Undergraduate (except Speech and Language Therapy), Postgraduate Taught (except Speech and Language Therapy) and Postgraduate Research programmes.

For information on individual programme requirements and other English language qualifications, please visit our English requirement equivalent page.

If you require specific advice on your qualification please contact admissions directly by e-mail  or telephone at +44 (0) 118 378 5289.

Pre-sessional English language programme

UK visa requirements

If you are not a national of the European Union (EU), you may need to obtain a UK visa. This visa will allow to live and study in the UK. See the  UK Border Agency website. Contact the University's International Office with any questions:  intoff@reading.ac.uk.

Fees and funding

UK students
£14,100 per year
International students
£26,000 per year


We offer a number of scholarships for UK/Home and International applicants. Please see the University website.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Henley Business School Recruitment Team