Marketing (International Marketing)
Entry requirements
Minimum 2:1 or the equivalent from an internationally recognised university (any discipline).
Months of entry
September
Course content
This Masters degree is designed to develop your expertise in international marketing strategy and practice. You’ll explore global market analysis, cultural behaviours, and strategic decision-making in diverse international contexts.
Through this programme you will assess the marketing strategies adopted by different global SME’s and offer your solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
If you study MSc Marketing you can choose between two pathways MSc Marketing (International) or MSc Marketing (Sustainable).
Unsure which pathway to choose? You can switch within the first few weeks of term.
Information for international students
IELTS requirements: 6.5 with no component below 5.5 in any sub-skills.
Fees and funding
Scholarships are available to support high-potential students. All applications are automatically considered for a scholarship. No separate scholarship application is necessary. Simply submit your application for a Masters programme and you will be automatically notified if you are successful.
Shortlisting and selection are based on academic merit and the candidate’s potential as demonstrated in the application form.
For more details, visit our scholarships webpage.
Qualification, course duration and attendance options
- MSc
- full time12 months
- Campus-based learningis available for this qualification
Professional accreditations:
CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing
After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from L4 Certificate in Professional Marketing modules ‘Applied Marketing and Planning Campaigns’. Students will be required to pass one further elective module to obtain the L4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification.
CIM Diploma in Professional Marketing or CIM Diploma in Professional Digital Marketing
After graduating at a pass mark or higher, students will be exempt on an Accredited Prior Learning (APL) basis from either the L6 Diploma in Professional Marketing module ‘Marketing & Digital Strategy’, to which they will be required to pass ‘Innovation in Marketing (mandatory)’ plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass both the Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing.
In order to be eligible for CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing qualification, students are required to take MMM183-Marketing Communications in Virtual World module as one of their electives.
Course contact details
- Name
- Postgraduate Team
- postgraduate@henley.ac.uk
- Phone
- 01183787593