Undergraduate degree Minimum 2:1 or the equivalent from an Internationally recognised university Degree discipline Any discipline
Months of entry
This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.
Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.
The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:
- Digital Marketing
- Consumer Marketing
Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.
- Explore global marketing strategies and their role in shaping and responding to social change, through a global lens
- Students will have the opportunity to join a field study, providing exposure to international marketing challenges
- Learn about cross-cultural marketing and consumption
- Understand how practices evolve in a complex and changing international business environment
- Benefit from professional module exemptions from The Chartered Institute of Marketing (CIM) Certificates and Diplomas
- Flexible module pathways allow you to specialise and tailor the programme according to your preferences
Information for international students
English Language Requirements
Studying in a second language can be challenging. If your English language ability is below the minimum requirement, we may ask for evidence of proficiency. Alternatively, we may ask you to attend an English language course before you begin your studies with us.
Acceptance of LanguageCert Online and DuoLingo English qualifications
We appreciate the difficulties that some students are having with the availability of English Language tests, as the impact of the global pandemic continues. As a result of this, we are pleased to announce that we can now accept the non-SELT version of LanguageCert (which includes the online version) and DuoLingo as suitable English language qualifications. These can be accepted for direct entry onto Undergraduate (except Speech and Language Therapy), Postgraduate Taught (except Speech and Language Therapy) and Postgraduate Research programmes.
For information on individual programme requirements and other English language qualifications, please visit our English requirement equivalent page.
If you require specific advice on your qualification please contact admissions directly by e-mail or telephone at +44 (0) 118 378 5289.
Pre-sessional English language programme
UK visa requirements
Fees and funding
We offer a number of scholarships for UK/Home and International applicants. Please note that scholarship application is via the University of Reading applicant portal once an offer has been made. You can only apply when you have received an offer (conditional or unconditional). When you view your offer in the portal you will see the link to apply for scholarship(s) relevant to your offer.
Qualification, course duration and attendance options
- full time12 months
- Campus-based learningis available for this qualification
Course contact details
- Henley Business School Recruitment Team