Entry requirements

Undergraduate degree Minimum 2:1 or the equivalent from an Internationally recognised university Degree discipline Any discipline

Months of entry

September

Course content

This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

  • Digital Marketing
  • Sustainable Marketing

Not sure which pathway to choose? Apply for the one that you feel fits you better. You will be able to change the pathway within the first few weeks from your arrival to the University.

  • Explore global marketing strategies and their role in shaping and responding to social change, through a global lens
  • Students will have the opportunity to join a field study, providing exposure to international marketing challenges
  • Learn about cross-cultural marketing and consumption
  • Understand how practices evolve in a complex and changing international business environment
  • Benefit from professional module exemptions from The Chartered Institute of Marketing (CIM) Certificates and Diplomas
  • Flexible module pathways allow you to specialise and tailor the programme according to your preferences

Information for international students

English Language Requirements

Studying in a second language can be challenging. If your English language ability is below the minimum requirement, we may ask for evidence of proficiency. Alternatively, we may ask you to attend an English language course before you begin your studies with us.

Requirement Criteria IELTS 6.5 with no component below 6.0 in any sub-skills IELTS with pre-sessional English 6.5 with no component below 5.5 in each of the four sub-skills

Acceptance of LanguageCert Online and DuoLingo English qualifications

We appreciate the difficulties that some students are having with the availability of English Language tests, as the impact of the global pandemic continues. As a result of this, we are pleased to announce that we can now accept the non-SELT version of LanguageCert (which includes the online version) and DuoLingo as suitable English language qualifications. These can be accepted for direct entry onto Undergraduate (except Speech and Language Therapy), Postgraduate Taught (except Speech and Language Therapy) and Postgraduate Research programmes.

For information on individual programme requirements and other English language qualifications, please visit our English requirement equivalent page.

If you require specific advice on your qualification please contact admissions directly by e-mail  or telephone at +44 (0) 118 378 5289.

Pre-sessional English language programme

UK visa requirements

If you are not a national of the European Union (EU), you may need to obtain a UK visa. This visa will allow to live and study in the UK. See the  UK Border Agency website. Contact the University's International Office with any questions:  intoff@reading.ac.uk.

Fees and funding

UK students
£14,100
International students
£26,000
Scholarships

We offer a number of scholarships for UK/Home and International applicants. Please see the University website.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Henley Business School Recruitment Team
Email
postgraduate@henley.ac.uk