Taught course

Digital Marketing

Institution
University of Roehampton · Roehampton University Business School
Qualifications
MSc

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Entry requirements

You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners; contact details can be found on the individual programme page. Applicants will be expected to apply and register for the full master's award.

Months of entry

September

Course content

Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme.

This degree is accredited by The Institute of Data and Marketing (IDM). Students taking an IDM accredited course are eligible to sit an online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing (a small additional fee will apply with a limited number of bursaries available).The IDM has over 30 years’ experience helping marketers reach the next level in their career and offers industry recognised professional qualifications.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Postgraduate Admissions
Email
postgraduate@roehampton.ac.uk
Phone
+44 (0)20 8392 3232