Taught course

Strategic Digital Marketing

Institution
University of South Wales · University of South Wales
Qualifications
MSc

Entry requirements

A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent. A pass in a recognised pre-Masters or Masters qualifying programme. Accredited Prior Learning (APL) – entry for CIM students will be carried out and considered on an individual basis. Applicants may be required to attend an interview.

Months of entry

September

Course content

Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

Information for international students

English Requirements: International applicants will need a good command of English – the minimum equivalent of an IELTS score of 6.5, or IBT TOEFL 86, depending on the course you are studying.

Fees and funding

For full information, please visit www.southwales.ac.uk/money

Qualification and course duration

MSc

full time
15 months
part time
24 months

Course contact details

Name
Enquiries and Admissions
Email
enquiries@southwales.ac.uk
Phone
03455 76 77 78