MS in Biopharmaceutical Marketing
Entry requirements
Submit your application using the USC Graduate Online Application System. Any technical questions should be directed to ASK USC.
Months of entry
June, October
Course content
USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.
Graduates will learn and use the practical tools, skills and methods to embrace the next wave of healthcare innovation to drive markets while improving health outcomes and product value.
All program courses emphasize project-based learning allowing active exploration of real-world healthcare business challenges and deeper proficiency in precision marketing.
Lectures from leading industry executives offered across all program courses provide unique access to critical insights from experts in their respective fields.
- Intensive and targeted instruction on how to evaluate and market biopharmaceuticals and other innovative healthcare products, showcase product attributes and value stories, and gain healthcare coverage and reimbursement
- Knowledge to become experts in growth sectors beyond the current healthcare and global biopharmaceutical industry, including newly emerging diagnostics and medical technology devices
- Innovative tools and skills to assess and maximize a product’s commercial opportunities by conducting market research and developing marketing strategies
- Learning-by-doing through team collaborations and scenario-based learning problem solving representing current real-world situations and critical decision pathways
Fees and funding
The division awards the Faculty Merit Award to individuals who have been admitted to either the 33-unit Master of Science in Healthcare Decision Analysis or the 27-unit Master in Biopharmaceutical Marketing program based upon academic merit and personal qualities as detailed in their application. The recipient is selected by a committee of reviewers comprised of faculty and staff.
Eligibility: All applicants who have applied to either the 33-unit Master of Science in Healthcare Decision Analysis or the 27-unit Master in Biopharmaceutical Marketing for the fall semester will be taken into consideration.
Qualification, course duration and attendance options
- MS
- full time12-24 months
- Campus-based learningis available for this qualification
- Distance learningis available for this qualification
Course contact details
- Name
- Michelle Ton