Taught course

Strategic Public Relations (Online)

Institution
University of Stirling · Faculty of Arts and Humanities
Qualifications
MScPGDip

Entry requirements

Qualifications equivalent to an upper second class undergraduate degree from a university or college recognised by the University of Stirling. Applications will also be considered from those with significant experience in public relations, but without the normal qualifications for entry (normally for the Diploma in the first instance).

Months of entry

October

Course content

This online learning public relations course was specially created to provide access for those whose work or domestic commitments prevent them from attending a full-time course. In recognition of the special requirements of online learning, support networks have been set up in the form of a student network, academic tutors and residential schools.

Course Objectives

The course develops a critical appreciation of the role of public relations in contemporary society as well as key analytical, management and communication skills. The course marries vocational skills, tested through practical exercises, and theoretical knowledge.

By the end of the course you should have mastered the skills needed to work at a managerial level in the public relations industry. You should be able to:

  • Analyse environments, issues, organisational cultures and relationships relevant to an organisation’s reputation
  • Set objectives, design and implement public relations programmes
  • Carry out research and evaluation including opinion polls and be able to commission market research
  • Apply mass communication, media and psychological theories in a variety of contexts
  • Analyse and make full use of digital media

Information for international students

If English is not your first language, you must provide evidence of your proficiency such as a minimum IELTS score of 6.5 (minimum 6 in each skill), or TOEFL: Listening 23, Reading 23, Speaking 23, Writing 23.

Fees and funding

UK students
£5500
International students
£11500

http://www.stir.ac.uk/postgraduate/financial-information/

Qualification and course duration

MSc

distance learning
30 months

PGDip

distance learning
20 months

Course contact details

Name
Dr Derek Hodge
Email
derek.hodge@stir.ac.uk
Phone
+44 (0) 1786 466215