Taught course


University of Stirling · Stirling Management School

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Entry requirements

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.

Months of entry


Course content

Our University of Stirling Management School’s Marketing Division ranks among the top in the country. We're 2nd in Scotland and top 10 in the UK (Complete University Guide 2019).

Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. Our Masters in Marketing course gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations.

You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

Our MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Our CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived, meaning you'll only need to complete the remaining two modules (versus completing all four), in order to gain a Professional Diploma in Marketing. This will give you a competitive edge when embarking on your career.

Our research-led teaching approach is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You’re offered the opportunity to collaborate with organisations across a wide-variety of organisations including non-profits, third-sector and small-medium enterprises (SMEs).

Degree pathways

This course is aimed primarily at students wishing to convert from other disciplines or those who wish to gain a qualification that will validate their work experiences. Additionally, you can gain recognition of your interest in a specific area of Marketing through our named pathways. You can work towards our core Masters degree, the MSc Marketing, or opt to specialise in one of the following pathways of study by the end of Semester 2:

MSc Marketing with Brand Management

This pathway offers you the opportunity to focus more on the specifics of developing and using brands.

MSc Marketing with Retail

You’ll have the opportunity to acquire and extend your knowledge in the area of retailing. The retail sector is a major employer throughout the world and one which requires a sound skill set in order to be able to manage profitable interactions with suppliers and consumers.

Both of our pathways are modular. If you take either pathway you'll take the same three core topics of study in Semester 1, to provide you with a depth of relevant and up-to-date marketing knowledge.

Then you can choose to specialise in either Brand Management or Retail, by taking related specialist modules. To complete your MSc, you're given the opportunity to showcase your learning through either an individual dissertation or a group research project in the area of branding or retail.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Postgraduate Secretary
+44 (0) 1786 467381