Taught course


University of Stirling · Stirling Management School

Entry requirements

A good Honours degree (or equivalent professional qualification) in business and management-related subjects. Candidates with a very good Honours degree in other disciplinary areas, or mature non-graduate applicants with an appropriate level of relevant managerial experience, may also be considered for entry to the course.

Months of entry


Course content

Marketing is about creating and maintaining exchanges of value between an organisation and its customers that are both satisfying to the customer and help achieve organisational objectives. The course offers participants from different cultural and educational backgrounds the opportunity to develop their marketing potential.


CIM Dual Award

It is now possible to gain the Chartered Institute of Marketing (CIM) Professional Diploma in Marketing through undertaking two modules as opposed to the usual four as the MSc Marketing course at the University of Stirling was one of the first in the country to be accredited for the CIMs Dual Award Scheme. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

Course Objectives

The MSc provides you with an understanding of the concepts and systems underlying marketing practice and to develop your skills of diagnosis and implementation in marketing management and research processes. On completion you will be able to:

  • Nurture and consolidate a customer-focused management approach in a variety of different market settings, organisation types and policy situations
  • Design, plan and implement research-based marketing strategies
  • Plan, implement and evaluate specific marketing programmes and activities
  • Conduct research into contemporary marketing practice

Fees and funding

Stirling Management School is committed to investing in academically talented students, enabling them to further their education with a reputable qualification from one of the many postgraduate degree courses on offer at the University of Stirling. There are various categories of funding available to support the cost of your studies at Stirling Management School.

For further information on possible sources of funding, visit: http://www.stir.ac.uk/postgraduate/financial-information/

Qualification and course duration


full time
12 months


full time
9 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations36
Written coursework / continuous assessment30
Dissertation34 (15000 words)

Course contact details

Postgraduate Secretary
+44 (0) 1786 467381