Marketing

Entry requirements

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.

Visit our website for more information about entry requirements.

Months of entry

September

Course content

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you'll only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You'll collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

Preparing business leaders of the future

Postgraduate education at the University of Stirling Management School goes beyond textbooks and lecture rooms, we also focus on your personal and professional development.

Our unique Flying Start Leadership Programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.