Taught course

Tourism Marketing Management

Institution
University of Strathclyde · Department of Human Resource Management
Qualifications
MScPGDip

Entry requirements

First or second-class Honours degree, or overseas equivalent.

Months of entry

September

Course content

The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

Qualification and course duration

MSc

full time
12 months

PGDip

full time
9 months

Course contact details

Name
SBS Postgraduate Admissions
Email
sbs.admissions@strath.ac.uk
Phone
+44 (0)141 553 6105