Tourism Marketing Management

Entry requirements

Minimum second-class Honours degree, or overseas equivalent in any subject.

Months of entry

September

Course content

Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources.

Key features of the course include:

• a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines
• experiential learning via case studies and high-calibre industry collaborations and speakers
• capstone projects with the opportunity to lead a theory-based or practice-based research project
• teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwide

Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.

Find out more about all our programmes at one of our events.

About Strathclyde Business School

Strathclyde Business School was founded in 1948, we are an enterprising, pioneering institution of global standing. Strathclyde Business School is part of the University of Strathclyde, a socially progressive and leading international technological institution.

Engagement with real-world problems and issues is in our DNA. It enhances our teaching and research; and allows us to have an impact on business practices and government policies. We work with businesses, governments and third sector organisations of all sizes to add value as they tackle important social and business challenges. Our engaged approach infuses the teaching that we do, we pride ourselves on the ethos of being ‘a place of useful learning’ and incorporating business input throughout our postgraduate education in the Business School.

We have a reputation for research excellence, having been recognised in the Research Excellence Framework (REF) 2021 for our world-leading research - with a GPA of 3.26. Strathclyde Business School was the first business school in Scotland to be awarded triple accreditation (AMBA, EQUIS and AACSB), and the first to be awarded the Small Business Charter Award. This award recognises our world leading support for scaling Scottish firms through innovation, internationalism and leadership. Strathclyde Business School is a signatory of the UN’s Principles for Responsible Management Education. This commits us to supporting the transformation of management education, research and thought leadership by developing learning communities and promoting awareness of the UN’s Sustainable Development Goals.

Our postgraduate programmes are designed to suit the interests of students looking to explore varied careers within the business world. All our postgraduate programmes have a strong focus on employability and preparing you for your future career.

Information for international students

Students whose first language is not English must have a minimum of 6.5 IELTS score, with no individual score lower than 5.5.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course held at the University of Strathclyde International Study Centre, for international students (non-UK/Ireland) who do not meet the academic entry requirements for a Masters degree at University of Strathclyde.

Upon successful completion, you'll be able to progress to your chosen degree course at the University of Strathclyde.

Fees and funding

We are delighted to offer a number of scholarship opportunities to support ambitious students from all backgrounds. Find out if you are eligible to apply for our scholarships.