Digital Marketing Management

Entry requirements

Minimum second-class honours degree or overseas equivalent (view the entry requirements for your country) in marketing or business.

Business-related degrees should include a significant marketing component.

Months of entry

September

Course content

Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business School’s Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.

Key features of the course include:

• a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation
• high industry engagement, including hands-on experiences with digital and emerging media
• a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge

Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.

Find out more about all our programmes at one of our events.

About Strathclyde Business School

Strathclyde Business School was founded in 1948, we are an enterprising, pioneering institution of global standing. Strathclyde Business School is part of the University of Strathclyde, a socially progressive and leading international technological institution.

Engagement with real-world problems and issues is in our DNA. It enhances our teaching and research; and allows us to have an impact on business practices and government policies. We work with businesses, governments and third sector organisations of all sizes to add value as they tackle important social and business challenges. Our engaged approach infuses the teaching that we do, we pride ourselves on the ethos of being ‘a place of useful learning’ and incorporating business input throughout our postgraduate education in the Business School.

We have a reputation for research excellence, having been recognised in the Research Excellence Framework (REF) 2021 for our world-leading research - with a GPA of 3.26. Strathclyde Business School was the first business school in Scotland to be awarded triple accreditation (AMBA, EQUIS and AACSB), and the first to be awarded the Small Business Charter Award. This award recognises our world leading support for scaling Scottish firms through innovation, internationalism and leadership. Strathclyde Business School is a signatory of the UN’s Principles for Responsible Management Education. This commits us to supporting the transformation of management education, research and thought leadership by developing learning communities and promoting awareness of the UN’s Sustainable Development Goals.

Our postgraduate programmes are designed to suit the interests of students looking to explore varied careers within the business world. All our postgraduate programmes have a strong focus on employability and preparing you for your future career.

Information for international students

Students whose first language is not English must have a minimum of 6.5 IELTS score, with no individual score lower than 5.5.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course held at the University of Strathclyde International Study Centre, for international students (non-UK/Ireland) who do not meet the academic entry requirements for a Masters degree at University of Strathclyde.

Upon successful completion, you'll be able to progress to your chosen degree course at the University of Strathclyde.

Fees and funding

We are delighted to offer a number of scholarship opportunities to support ambitious students from all backgrounds. Find out if you are eligible to apply for our scholarships.