Taught course

Intercultural Business Communication and Marketing

Institution
University of Surrey · Faculty of Arts and Social Sciences
Qualifications
MA

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Entry requirements

A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification.

Months of entry

October

Course content

To work in an international marketing context, you need to understand your audience and how to reach it. Our Intercultural Business Communication and Marketing MA course combines the research and teaching strengths of our School of Literature and Languages, with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.

Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:

  • Advertising
  • International management
  • Human resources
  • Media and public relations.

Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.

This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.

As part of your studies, you will complete a project evaluating the business, communication or marketing aspects of a company of your choice, which will enable you to apply your knowledge and skills in a new context.

There is no dissertation associated with this course. Students undertake a summer project.

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    24 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Admissions
Email
admissions@surrey.ac.uk
Phone
+44 (0)1483 682 222