Taught course

Design for Art Direction

Institution
University of the Arts London - London College of Communication · Faculty of Design
Qualifications
MA

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Entry requirements

The MA Design for Art Direction course welcomes proactive, contextually aware and curious thinkers from a broad range of backgrounds, from all over the world.

Applicants may come from a range of disciplines such as graphic design, photography, moving image, set design, curating, art practice and related fields with an Honours degree course in a relevant field, or have other equivalent qualifications.

The course team also welcomes students with relevant technical/ practical background experience who show a commitment to critical thinking and ambitious project development, as well as those who may have previously worked in industry, or non-traditional backgrounds, or be already in employment.

Educational level may be demonstrated by:

  • Honours degree at 2:1 or first-class
  • Possession of equivalent qualifications;
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

APEL (Accreditation of Prior Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

Months of entry

September

Course content

MA Design for Art Direction at London College of Communication gives visual communicators and designers the practical, critical and conceptual skills to develop their potential in the field of art direction.

Across five units, you’ll consider the politics and ownership of the different means of communication, alongside the role of publishing platforms, examining how these allow for creative work to engage with users in flexible ways.

You’ll develop cross-disciplinary research projects, through the intersections of art, design, science and technology, and learn to present these ideas in educational and engaging ways.

Reflecting on the role of the creative studio as a powerful instrument for broadening the public imagination, you’ll learn to communicate the cultural, social and political moment through the sophisticated aesthetics of visual communication.

What can you expect?

Lectures and workshops in production, treatments, pitching will help you to better define your practice and the type of tools you can use. This includes learning how to develop and write treatments and proposals, how to respond to briefs and how to structure your work and communicate the results that you want.

The course will also equip you with practical skills, insight and understanding to communicate with and get the best from collaborators and other creative practitioners.

About London College of Communication

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices. Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.

Information for international students

All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.

IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.

If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page.

For further details regarding international admissions and advice please visit the International Applications page.

Fees and funding

Learn more by visiting our funding page.

Qualification, course duration and attendance options

  • MA
    full time
    15 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Information Centre
Email
lcc.contact@arts.ac.uk
Phone
+44 (0)207 514 6599