Taught course

Public Relations

Institution
University of the Arts London - London College of Communication · Faculty of Design
Qualifications
MA

Entry requirements

An applicant will be considered for admission who has already achieved an educational level equivalent to an Honours degree, preferably at 2:1 level.

Months of entry

September

Course content

Gain a solid grounding in the theory and practice of Public Relations with this highly regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates.

Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base.

You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. This course will give you a framework for the public relations planning process, addressing the critical role of research and evaluation.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy. You'll be involved in planning and implementing national and international campaigns.

As part of this, you'll explore the most effective use of public relations tools such as media relations, change management and issues and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised and looked at in-depth, along with the role of persuasion and influence.

You'll develop an understanding of the impact of global, financial, political and opinion-forming publics, as you hone your ability to communicate with them. You will also gain a better appreciation of the ethical, technological and global issues.

You will explore the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and discourse and the impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.

Information for international students

English language requirements - IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.

Fees and funding

UK students
£9,500
International students
£19,350

Learn more at the funding page.

Qualification and course duration

MA

full time
15 months

Course contact details

Name
Enquiries
Email
info@lcc.arts.ac.uk
Phone
+44 (0)20 7514 6599