Taught course

MA Public Relations

Institution
University of the Arts London - London College of Communication · Faculty of Design
Qualifications
MA

Entry requirements

Applicants are expected to demonstrate sufficient prior knowledge of and/or potential in public relations to be able to successfully complete the programme of study and have an academic or professional background in a relevant subject. An applicant will be considered for admission who has already achieved an educational level equivalent to an Honours Degree preferably at 2:1 level. This educational level may be demonstrated by: • Possession of the qualification named above; • Possession of equivalent qualifications; • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required (as indicated by at least three years of experience which has led to a demonstrable level of expertise in the understanding and practice of place management and development). • A combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. Language requirements (International/EU) All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol. IELTS 7.0 (or equivalent) is required with minimum of 6.0 in each category. If your first language is not English, you can check if you have achieved the correct IELTS level on the Language Requirements page. For further information about portfolio preparation, visas and application advice please view the Study at UAL International pages.

Months of entry

September

Course content

Gain a solid grounding in the theory and practice of Public Relations with this highly regarded Masters degree, and accelerate within one of the UK’s most vibrant professions that ranks consistently amongst the top three career choices for new graduates.

Recognised by the Chartered Institute of Public Relations (CIPR), this course will appeal to those who may already be working in the profession and want to progress, those who are seeking a career move, or those wishing to start their career by establishing a strong knowledge base.

What you can expect

You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. The course will give you a framework for the PR planning process, addressing the critical role of research and evaluation.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy, and be involved in planning and implementing national and international campaigns.

As part of this, you'll explore the most effective use of PR tools such as media relations, change management and issues and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised and looked at in depth, along with the role of persuasion and influence.

An understanding of the impact of global, financial, political and opinion-forming publics will be gained as you hone your ability to communicate with them. You will also gain a better appreciation of the ethical, technological and global issues.

You will explore the wider cultural and societal landscape in which PR operates touching on areas such as celebrity, power and discourse and the impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.

What students say about the course

"Coming together with students who are specialists in different fields of communications has been great. For me, what was really important was the fresh perspective on PR that I gained from studying in an arts environment."
Laura Owen, who works in Public Relations at the Home Office.

"Taking this MA is one of the best career moves I have made. I can honestly say it has made certain aspects of my job here a lot easier."
Major Charlie Mayo, Ministry of Defence communications specialist

Information for international students

international@lcc.arts.ac.uk, Tel: +44 (0)20 7514 8138

Qualification and course duration

MA

full time
15 months

Course contact details

Name
Information Assistant
Email
info@lcc.arts.ac.uk
Phone
+44 (0)20 7514 6599