Taught course

Public Relations

Institution
University of the Arts London - London College of Communication · Faculty of Media
Qualifications
MA

Entry requirements

The course team welcomes applicants from a broad range of backgrounds, from all over the world. MA Photojournalism and Documentary Photography attracts students who apply direct from an Honours degree course, or a professional or academic qualification recognised as equivalent to an Honours degree, or those with other, equivalent qualifications.

Graduates of all disciplines may apply, although most students have a background in Arts and Humanities. You must be socially aware, inquisitive, self-motivated and passionate about a career in photojournalism or documentary photography. Relevant professional experience or work experience in the industry is increasingly important.

Educational level may be demonstrated by:

  • Honours degree (named above);
  • Possession of equivalent qualifications;
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

Months of entry

September

Course content

This industry approved course develops the advanced skills and theory needed for a successful career in public relations and communications. You will develop the abilities, knowledge and skills to strategically manage the reputation of organisations and communicate effectively with stakeholders and the public. You will also learn how to build relationships with all forms of commercial and institutional organisations.

This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).


What can you expect?

You can expect to develop the intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to their commercial success and support their goals. This course will give you a framework for the public relations planning process, addressing the critical role of research and evaluation.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and how they link to corporate strategy. You'll be involved in planning and implementing national and international campaigns.

As part of this, you'll explore the most effective use of public relations tools such as media relations, change management and issues and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practised and looked at in-depth, along with the role of persuasion and influence.

You'll develop an understanding of the impact of global, financial, political and opinion-forming publics, as you hone your ability to communicate with them. You will also gain a better appreciation of the ethical, technological and global issues.

You will explore the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and discourse and the impact of globalisation. This will help develop your research and analytical skills in preparation for the final dissertation.


About London College of Communication

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices.

Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more.

The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces.

Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.

Information for international students

Language requirements

All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.

IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.

If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page.

For further details regarding international admissions and advice please visit the International Applications page.

Fees and funding

Learn more at the funding page.

Qualification and course duration

MA

full time
15 months

Course contact details

Name
Enquiries
Email
info@lcc.arts.ac.uk
Phone
+44 (0)20 7514 6599