Taught course

Digital Marketing

University of the West of Scotland · Business School

Entry requirements

Bachelors degree or relevant academic, vocational or professional qualifications including significant work experience in the marketing/digital marketing sector.

Months of entry

January, September

Course content

Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.

With current industry practice in mind, it meets growing demand from companies looking to meet the challenges of a new era of communication and marketing.

71% of global businesses plan to increase their investment in digital marketing, compared with 20% looking to increase their offline marketing spend. The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector.

Our course will equip you with the skills, knowledge and practical experience to meet this demand. There are three different pathways for this Masters - (i) for those with little/no digital marketing experience; (ii) for those with a qualification in digital marketing; (iii) a work-based learning pathway for those in paid employment in digital marketing.

Now in partnership with the Digital Marketing Institute (DMI), if you complete our Digital Marketing course you will have the opportunity to receive an internationally and industry-recognised digital marketing qualification. This is in addition to the MSc Digital Marketing upon completion and passing of a Pearson VUE exam.

Qualification, course duration and attendance options

  • MSc
    full time
    12-24 months
    • Campus-based learningis available for this qualification

Course contact details

Course Enquiries
0800 027 1000