Business, Design and Innovation (Campus Barcelona)
Entry requirements
For acceptance on a Study Abroad program you need to:
- Talk to your Academic Coordinator or International Office at home university
- Be currently enrolled at a higher education institution or be a university graduate
- Have sufficient ability in the program’s language of instruction (Level B2 for courses taught in English)
You should submit the following documents:
- Your passport
- A certificate showing that you are currently enrolled at a higher education institution or that you hold a university degree
- A certificate of English (not required for students whose mother tongue is English)
- Proof of medical and accident insurance cover
Months of entry
January, September
Course content
For international students who wish to spend one or two semesters in Barcelona, the University of Vic - Central University of Catalonia offers courses in English in the fields of business, design and innovation. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design are invited to some of the course sessions.
The program includes a variety of courses from which students can choose (a minimum of four) to design their own pathway.
Information for international students
All courses are worth 6 ECTS.
Global Marketing
Globalization | Political risk & geographical factors | Global branding | Markets | Operations development
Design Thinking
Creativity techniques | Market research | Product design techniques | Fast product development
Start-up Creation
New business models | Entrepreneurship | Fund-raising and crowd-funding | Social innovation
Marketing and Fashion
International competitiveness | Consumer behaviour | Marketing trends | Coolhunting
Brand Design
Design and implementation of branding strategies | Brand positioning and values | Building a global brand | Naming new products and brand extensions
Digital Business
Digital retailing | Augmented reality | Community management | Google Analytics
Leadership, Business and Society
Leadership skills | Business role and impact on society | Impact of society on business | Team-building
Psychology of Communication and Publicity
Human Communication | Psychological Paradigms of Communication | Persuasive Communication and Creativity | Subliminal messages | Digital Advertising
Corporate Finance
Financial analysis | Financial modelling | Valuation | Private Equity | Strategic Finance | M&A | Distressed Asset Management
Luxury Marketing
Luxury industries | Brand building & luxury design | Luxury quality & price | Luxury communication & advertising | Luxury opportunities
Retail Management
Retail strategies | Customer and market segmentation | Retail pricing | Store layout & control I Retail finance control | Operations management & logistics at the point of sales | Talent attraction
International Economy: Emerging Markets & Global Business
Global economy | International business | Business, political, economic & socio-cultural insights
Financial Risk Management
Interest rate risks | Capital market | Valuation of financial risks | Foreign exchange market | Financial crisis
Global Advertising and Public Relations Management
International communication trends & plans | Creation of international messages | Innovation in marketing and advertisement | Analysis of international environments, organisations & Publics
Sports Marketing
Sports media & communication strategies | Sponsorship & revenue models | Digital transformation & fan engagement | Global branding & commercialization of sports
Applied AI for Business
Artificial Intelligence | Generative Pre-trained Transformer (GPT) | AI driven-business oportunities | Machine & Deep Learning | Ethics & AI risks
Qualification, course duration and attendance options
- University Certificate
- full time4 months
- Campus-based learningis available for this qualification
Course contact details
- Name
- Unit of International Programmes
- studyabroad@uvic.cat