Taught course

Marketing Management

Institution
University of Westminster · Marketing and Business Strategy
Qualifications
MA

Entry requirements

You should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours), or international equivalent. Exceptionally, non-graduates with significant practitioner experience of marketing and/or marketing communications can also be considered. If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

Months of entry

January, September

Course content

These courses offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also have the opportunity to undertake a 8-week internship and improve your career prospects in marketing and general business areas.

Qualification and course duration

MA

full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations55
Written coursework / continuous assessment15
Creative work15
Dissertation15 (10000 words)

Course contact details

Name
Course Enquiries
Email
course-enquiries@westminster.ac.uk
Phone
+44 (0)20 7911 5000