Taught course

Marketing Management

Institution
University of Westminster, London · Marketing and Business Strategy
Qualifications
MAMSc

Entry requirements

Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Exceptionally, non-graduates with significant practitioner experience (roughly 4 years) of marketing management will be admitted. Directly relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.

Months of entry

January, September

Course content

This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Information for international students

If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

Qualification and course duration

MA

part time
24 months
full time
12 months

MSc

part time
24 months
full time
12 months

Course contact details

Name
Course Enquiries Team
Email
course-enquiries@westminster.ac.uk
Phone
+44 (0)20 7915 5511