You will typically have a good Honours degree (Upper Second Class or equivalent) in a relevant discipline, and significant relevant professional experience. You will generally be expected to have at least a year's experience of working in an editorial, creative or business function within media or content industries.
Months of entry
Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.
The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.
The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.
The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion. The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.
Information for international students
If English is not your first language, at the point of application, you will need to include evidence of your English language ability. You should have a minimum of IELTS 5.5 overall with a minimum of 5.5 in writing (or equivalent English language qualification).
Qualification and course duration
Course contact details
- Course Enquiries Team
- +44 (0)20 7915 5511