Taught course

Digital Marketing and Analytics

Institution
University of Winchester · Winchester Business School
Qualifications
MSc

Entry requirements

This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree in a related subject or professional experience in the area of study.

Months of entry

September

Course content

  • Practical, hands-on course with live briefs and workplace visits
  • Ideal for careers in social media management, SEO, and e-commerce
  • Opportunities for internships, fieldwork and engagement with industry experts

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

Modules include Digital Consumer Trends, Integrated Digital Marketing Communications Web Design and Analytics and Social Media Marketing and Analytics. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit bearing, fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.

Graduates enter roles in marketing, customer relationship management, pay-for-click, e-commerce, search engine optimisation, digital account management, web design, copyrighting and social media management.

Information for international students

If English is not your first language you will require a IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Course Enquiries
Email
course.enquiries@winchester.ac.uk
Phone
+44 (0)1962 827234