6 steps to a successful presentation

If you feel nervous at the thought of having to stand up in front of your peers and deliver a presentation you're not alone, but you're unlikely to get through university without having to do it. Follow these six steps to ensure success

Your tutor or lecturer mentions the word 'presentation' and the first thing you do is panic but there's no need.

Depending on your subject, you might be expected to summarise your reading in a seminar, deliver the results of a scientific experiment, or provide feedback from a group task. Whatever the topic, you'll usually be presenting to your tutor and fellow students.

While getting up and making your case in front of an audience isn't easy, especially when you're not used to it, it really is good practice as many graduate employers use presentations as part of the recruitment process.

To help ensure that your presentation stands out for the right reasons, Graham Philpott, head of careers consultancy at the University of Reading provides some advice.

Prepare carefully

Give yourself plenty of time to prepare thoroughly, as a last-minute rush will leave you flustered when it comes to delivering your presentation.

'There are two important things to think about when preparing for a presentation,' says Graham. 'What do you want the audience to do once you have finished, and who are the audience? If you know these two things, preparation becomes so much easier.'

Plan out the structure and format of your presentation. 'A simple and successful way to structure your presentation is - agenda, message, summary - or to explain it a different way, tell them what you're going to tell them, tell them, then tell them what you've just told them,' advises Graham.

To help plan your content, Graham explains that 'there are only two purposes to a presentation, one is to inform, the other is to persuade. So, your content will either tell the audience what they need to know or convince them.' To make sure you stay on track ask yourself what you're hoping to achieve.

You can make detailed notes as part of your planning, but don't rely on these on the day, as reading from a prepared text sounds unnatural. If you want to take a memory aid with you use small index cards, as referring to A4 sheets of paper during your presentation can be distracting and highlight your nerves if your hands shake.

At the planning stage also consider the timings of your presentation. Time limits are set for a reason - falling short or going over this limit will likely result in a loss of marks, especially if it's part of an assessment or exam.

Don't forget to also devise answers to common questions you may be asked at the end of your presentation. You might think this adds to your workload, but it actually prevents you from being caught off guard on the day.

If you have to give a group presentation, discover three tips for successful group work.

Use visuals wisely

'A presentation doesn't necessarily need a visual aid,' says Graham. 'However, if you decide to use them, they can help the audience understand what you're saying, and give you a framework to talk around.'

Bear in mind that visual aids should complement your oral presentation, not repeat it, nor deliver the presentation for you. While your slides should offer a summary of points, or illustrate the concept you're discussing, you need to remember that you are the main focus.

When putting together your slides and visual aids:

• Keep them simple. Stick to one idea per slide to avoid cluttering them and use short phrases or sentences.
• Think about accessibility. Does the design of your presentation interfere with its readability? Will everyone in the audience be able to read your slides? To ensure your presentation is accessible minimise the number of slides, use high contrast colours and a large, clear font. If using graphics, make them as simple as possible and avoid over-complicated charts or graphs. If using videos, make sure they are captioned.
• Don't let them distract you. If you intend to provide hand-outs for your audience, distribute them at the beginning or end of your presentation. Doing it halfway through can disrupt your flow.

Don't fall into the trap of merely reading aloud what is written on your slides - instead use them as a starting point from which you can expand and develop your narrative.

It's also worth pointing out that a presentation is only as good as its content. Your presentation could look visually beautiful, but if it lacks knowledge or substance your audience is unlikely to be fooled. 

Consider your audience

Speaking of your audience, it's essential that you keep them in mind at every stage - from the preparation of your presentation right through to the delivery.

To show that you have thought about the audience consider how much background information they will need. Do they already have some knowledge of the topic you're presenting?

Spending the first half of your presentation telling an audience what they already know will be frustrating for them. Equally, if you go straight into the detail, they may get lost. It's vital you get the balance right.

The tone of your presentation will also depend on your audience - if its purpose is to demonstrate to your seminar group that you've understood a certain topic you could strike a light-hearted tone. If it's an assessed piece of work on the other hand, you'll need to be more serious.

Practice with a friend

Before the main event you should run through your presentation in full more than once. 'It's also a good idea to practice the presentation out loud. This will give you a much better idea of how long it takes, and whether there are any parts that don't flow very well,' adds Graham.

'It might feel cringey, but practicing to an audience - friends, coursemates, family, your careers consultant if it's for a job - will really help too. Their feedback will be especially important when it comes to checking that your main point is getting through, loud and clear.'

Ask your practice audience to sit at a distance to check that everyone attending can hear you speaking and that they can see the slides. If possible, try to do this practice run in the room you'll be giving your presentation in.

This level of preparation will enable you to work out whether your presentation is the right length when spoken aloud and give you the chance to get used to expressing yourself in front of others.

 While you practice make sure that you:

• Speak slowly - nerves can make you rush but try and moderate your speech. Take a breath at the end of every sentence or point you make.
• Face the audience - to give a confident impression regularly make eye contact with your audience. If using a screen stand at a 45-degree angle so you have a good view of both your audience and your slides. Don't turn your back on your audience.
• Leave time for questions - factor this into your overall time limit and be prepared to field any questions that come your way.

Another good tip is to record the practice run - you can do this on your phone or on Teams or Zoom. Play it back and reflect on it. Ask yourself if it's clear, concise, and if it makes sense. Pay particular attention to less obvious factors such as your facial expression and mannerisms. Do you come across well? Are you talking too fast or waffling? Are you smiling and personable?

Be positive

Leading up to the presentation try developing a positive attitude. This may seem easier said than done, especially if you're nervous but it will make a huge difference to how you perform.

Acknowledge your nervousness but don't let negative thoughts win. Instead of thinking about all the things that could go wrong visualise a positive outcome and focus on what you can do to ensure it runs smoothly.

On the day nerves can conspire to make you think that the room is against you, but this isn't the case. Remember that your tutor and your coursemates want you to succeed. To set your presentation up for success make sure your introduction is strong. Start with a confident attitude and a smile.

Don't rely on technology

We've all witnessed the agony of a presenter struggling with a faulty USB stick, failing to connect to the internet or not being able to get the projector to work. However, with a little bit of planning, you can minimise the risk of technology tripping you up.

If possible, test your presentation beforehand with the same equipment that you'll be using during the main event. Otherwise, arrive early on the day and have a run through. Make sure you know how to link your laptop to the projector and if your presentation includes links to web pages or video clips make sure these lead to the right places and are working beforehand. Bring back-ups of your documents and print out a few copies of the slides to share if things go wrong.

And if a piece of technology does fail, don't panic. It will happen to everyone in the room at some point. If you prove yourself prepared in the face of a disaster and handle it with grace it could impress your tutor more than if everything went according to plan.

Find out more

• Learn more about university life.
• Discover how to manage student stress.
• Find out how to get the most out of lectures and seminars.