Medical sales representative job profile

Medical sales representatives promote and sell their company's products to key healthcare professionals

Your role, as a medical sales representative, is to sell your company's pharmaceutical products (such as medicines and prescription drugs) and medical equipment to a variety of customers. These include GPs, hospital doctors, pharmacists and nurses.

As well as working strategically to increase the awareness and use of your company's products, you may also make presentations, organise group events for healthcare professionals and work with contacts on a one-to-one basis.

You'll likely be based in a specific geographical area, often called a 'territory', and specialise in a particular product or medical area. Meeting sales targets will be a key part of your sales role, and you’ll need to answer queries and provide advice on the products you sell.

Responsibilities

As a medical sales representative, you'll need to:

act as a key link between medical and pharmaceutical companies and healthcare professionals
arrange appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments or regular 'cold' calling
make presentations to doctors, practice staff and nurses in GP surgeries, hospital doctors and pharmacists in the retail sector, persuading them that your products or services are better than those of your competitors
organise conferences for doctors and other medical staff
build and maintain positive working relationships with medical staff and support administrative staff
manage budgets for catering, outside speakers, conferences and hospitality
keep detailed records of all contacts
win new customers, as well as develop long-term relationships with existing ones
meet and, if possible, exceed sales targets, regularly monitoring your business plans to make sure you achieve this
plan work schedules and weekly and monthly timetables with the area sales team or discuss future targets with the area sales manager
regularly attend company meetings, technical data presentations and briefings
keep up to date with the latest clinical data supplied by the company, and interpret, present and discuss this data with health professionals during presentations
analyse sales data to improve results and make sure resources are effectively allocated
monitor competitor activity and competitors' products
keep up to date with new developments in the NHS, anticipate potential negative and positive impacts on the business and adapt strategy accordingly
develop strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector
stay informed about the activities of health services in a particular area.

Salary

Starting salaries for medical sales representatives typically range from £25,000 to £35,000.
With experience, you can typically earn between £35,000 and £55,000. Salaries for managers can rise to around £60,000, plus bonus.
Pay is supplemented by bonuses or performance-related pay, and you can achieve high earnings if you're successful in meeting and exceeding sales targets.

You may work as part of a team of sales reps, sharing the same sales results, or independently.

Many companies offer other incentives and benefits such as a company car, laptop, mobile phone, pension and private health insurance.

Income figures are intended as a guide only.

Working hours

Typically, your working pattern will include regular extra hours and some evenings, but not weekends or shifts. The working day can be long due to the travelling time involved, so you may need to socialise with clients, attend breakfast meetings or conduct presentations in the evenings at a local hotel or conference venue, for example.

Part-time work is possible, but self-employment and freelance work is uncommon.

What to expect

Work is generally office or home based, but you'll spend a substantial amount of time travelling to and from clients.
Opportunities arise throughout the UK, but the job usually involves having responsibility for a particular geographical area. If you're successful, you may find yourself head-hunted from one company or region to another.
Smart dress and a professional appearance are essential.
There is a lot of travel during the day and you may sometimes have to stay away from home overnight. You may have to attend client dinners on some evenings.
There may be some opportunities for overseas work or travel with multinational pharmaceutical companies.

Qualifications

Although this career is open to all graduates, the following subjects may improve your chances:

dentistry
life sciences
medicine
medical engineering
nursing
pharmacy.

However, you don't need a science degree, and some medical sales representatives have a non-science degree. For example, a business or marketing degree can be particularly useful, especially if accompanied by some knowledge of medical sales and what this involves.

Most companies prefer to employ people with a degree (or equivalent) or those who have a strong field sales background in the medical sales industry. If your sales experience is from another sector, you'll need a thorough understanding of medical sales and the ability to learn the necessary science and medical information.

It may also be possible to get into the role by taking a sales apprenticeship or a business-to-business sales professional degree apprenticeship. The NHS runs some specific medical sales apprenticeships.

A pre-entry postgraduate qualification is not necessary, although a relevant Masters can be an advantage for medical sales positions requiring specific, technical knowledge.

Skills

You will need to have:

excellent communication and presentation skills
an outgoing and persuasive manner and strong negotiating skills
sales and customer relationship skills
confidence, determination, persistence and the ambition to do well
patience and self-motivation
the ability to use your initiative
planning, analytical and organisational skills
a flexible approach to adapt to changes, e.g. in the healthcare system or product and drug formularies
strong teamwork and networking skills
commercial and business awareness
general IT and administration skills
the ability to work well under pressure
a driving licence - essential for this role.

Work experience

Try to gain pre-entry experience and find out as much as possible about the realities of the job by shadowing a medical sales representative. Contact pharmaceutical companies to arrange work shadowing or try your doctor's surgery or local pharmacy.

Relevant work experience in a hospital placement or commercial environment may also improve your chances. Look out for summer internships and placements. Experience in a general sales, retail sales or customer service role is particularly useful.

Research the pharmaceutical industry and keep up to date with developments in the NHS. Talk to chemists and pharmacists.

Professional bodies may have local groups, and networking opportunities may be provided with student membership of organisations such as The Chartered Institute of Marketing (CIM).

Find out more about the different kinds of work experience and internships that are available.

Employers

Pharmaceutical and healthcare companies are the major employers of medical sales representatives. These companies develop and produce pharmaceutical goods or products, including drugs, medical products and equipment.

Some employers ensure that their representatives work by therapy area, so it is possible to target pharmaceutical employers who produce medical products for specialist areas, such as:

gynaecology
oncology
rheumatology.

Many pharmaceutical and healthcare companies are international, allowing a choice of possible employers and the potential for an international career.

Look for job vacancies at:

Specialist recruitment agencies such as Evolve and Chase handle vacancies.

For a list of pharmaceutical companies, search the ABPI List of Members.

Check company websites for advertised vacancies and details of graduate recruitment schemes. LinkedIn also advertises vacancies.

Professional development

Initial training is provided by your employer and involves learning about the products and therapy area, as well as promotion and sales techniques. After this training, you may spend time with an experienced medical sales representative before gaining your own sales territory.

The Prescription Medicine Code of Practice Authority (PMCPA) requires medical sales representatives to take the ABPI Medical Representatives Exam within one year of commencing employment and pass all units within two years. If you want to work as a medical representative (rather than a generic sales representative) you must pass the Level 3 Diploma. To pass, you'll need a broad understanding of the:

human body, structure and function
development and use of medicines
provision and promotion of prescription medicines within the NHS.

You'll also need to take two or three optional units in a range of disease areas such as diabetes, arthritis and oncology.

General sales training is offered by organisations such as the Institute of Sales Management (ISM) and The Chartered Institute of Marketing (CIM). They provide a range of awards, certificates and diplomas for new and established sales and marketing professionals.

Continuing professional development (CPD) is vital at every stage of your career and involves keeping up to date with new products, developments in research, changes in the NHS and competitor behaviour.

Career prospects

The usual first role in medical sales is the promotion of prescription products to health professionals in a specific regional area.

Promotion depends, to a large extent, on your ability to deliver on your sales and activity targets. Being able to move to a different geographical region or to move into a specialist area can also help.

With experience, many medical sales representatives move into:

area or regional management
product or account management
NHS liaison
sales training.

You may also move into other areas such as marketing or related sales fields, for example, medical disposables and equipment. Some experienced reps progress to working as field trainers - training and developing new or more junior medical sales representatives.

Many pharmaceutical companies are multinational, providing some opportunities to work abroad.

Medical sales representative