There are plenty of job opportunities for marketing graduates and creative individuals with strong communication and digital skills - but you'll also need the drive to keep up with the latest industry developments
A wide career choice is one of the benefits of choosing to work in the marketing industry - however, deciding on what to specialise in may not immediately be obvious at this stage in your journey.
Print ads in newspapers and magazines, marketing materials such as flyers and brochures, advertising on billboards and buses, and TV, radio and film commercials - these traditional methods are all part of the marketing mix, with popular offline channels complementing their digital counterparts for a true multi-channel approach.
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Product manager
- Sales promotion account executive
Digital marketing jobs
Online marketing efforts focused on reaching audiences through the latest electronic devices, fully utilising this cost-effective and far-reaching approach, has transformed the industry and created a new range of specific marketing careers.
- Digital copywriter
- Digital marketer
- PPC specialist
- SEO specialist
- Social media manager
- Web content manager
For those with a strong interest in the digital realm, learn about how to get into digital marketing.
According to the Institute of Practitioners in Advertising (IPA), advertising agencies often look for individuals with strong levels of diagonal thinking - a mix of creative and commercial thinking. If you feel you have the required skills, here are some of the most predominant types of jobs in advertising that graduates can work towards.
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Creative director
A commitment to remaining aware of current issues and trends is essential if you're to successfully manage the reputation of your clients. If you're someone who has the confidence to communicate with a range of people - both verbally and in writing - one of these PR graduate jobs may be for you.
Get some top tips for starting a career in PR.
You can also see what vacancies are currently available across the sector, by searching graduate jobs in marketing, advertising and PR.