Sales graduate schemes

Rachel Swain, Editorial manager
February, 2021

If you have strong communication skills, confidence, enthusiasm and a keen business sense then a sales graduate scheme with a leading employer could be for you

Qualifications aren't typically a priority when it comes to recruiting sales staff - with companies willing and able to train motivated and career-focused individuals (see sales training courses) - but holding a degree still demonstrates self-discipline and a serious approach to learning.

The prospect of on-the-job training and formal sessions directed by experienced staff means that competition for places on graduate schemes is fierce. Therefore, you'll need to let your personality and determination to succeed shine through during the application process.

If successful, you'll likely be handed responsibility from the outset, engaging with a variety of sales and management projects - for instance, working on business plans, devising promotional sales strategies and managing customer relations.

Technology, media and communications

With digital technologies integrated into all aspects of society, there's never been a better time to work in this sector. Although it's often assumed that technology companies tend to pick candidates with related degrees, this is not always the case. However, you'll still need to have an aptitude for selling software, hardware and services, as well as a love for all things tech to become an IT sales professional.

If you've chosen an IT sales career, Microsoft's Early in Career pathways include a graduate programme with a digital sales stream for graduates of all degree disciplines.

To secure a place at the Microsoft Academy for College Hires (MACH) and work as a full-time account executive, solution sales professional or licensing sales specialist (among other sales roles), you'll need to make it through the stringent application process. This includes an online test and video interview, with the final stage taking place at Microsoft's assessment centre.

Technology businesses that run sales graduate schemes include:

  • Apple - to get onto the UK Apple Store Leader Program, you'll need to be a natural leader with a good degree and a passion for Apple products. This two-year programme involves rotation across different functions within the company's retail stores, with a focus on leadership.
  • BT - you'll be expected to rotate across a number of different teams as you sell products and services to businesses ranging from small start-ups to large organisations. While on the BT sales graduate scheme, you'll be mentored by a senior manager and supported by their network of graduates.
  • Samsung UK - the sales stream of its two-year graduate learning programme gives you the chance to either work in head office or travel across the UK in a field-based role. For the former, you'll get involved with marketing and strategic planning. If you're on the road and aiming to progress to an area sales manager position, you'll be bringing new clients on board and promoting Samsung's premium product portfolio.
  • Virgin Media - during the two years of the sales graduate scheme, graduates will rotate across areas such as wholesale, enterprise and the public sector, successfully managing customer relations and becoming a master of B2B sales.

Consumer goods and retail

The sale of fast-moving consumer goods (FMCG), such as chocolate and soft drinks, in large quantities can result in significant profits. So, it's no surprise to find that large businesses are constantly on the lookout for new sales talent to reach new markets. Here are some examples of consumer goods manufacturers and retailers that take on graduates for their training programmes:

  • Diageo - working directly with customers to maximise sales, you'll be responsible for promoting the company's iconic brands, including Baileys, Guinness and Smirnoff, if you make it onto the three-year sales graduate programme.
  • Nestlé - the food and drink company's sales graduate scheme sees you spending six months in field sales as a territory manager, another six months in an ecommerce role and a year in customer business management.
  • Unilever - across three placements, which could be based at different sites, those on the customer management (sales) graduate scheme will build their experience and develop commercial expertise. You'll be working with renowned brands such as Dove, Lynx, Magnum and PG Tips.

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