Taught course

Strategic Digital Marketing

Aston University · Aston Business School

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Entry requirements

  • A good UK honours degree (at least a 2:2) in marketing or a degree which contains relevant marketing subjects.
  • Equivalent overseas degree recognised by Aston University. There must also be evidence of some marketing related subjects.

Please note: If you do not have the academic qualifications in marketing related subjects, we will consider relevant professional marketing experience. This can include 2 years professional marketing experience which can include a full one-year internship in a marketing related role.

In addition we require:

  • Two professional references – at least one must be from an academic referee.
  • An official academic transcript of your university grades to date.
  • A completed application form.

The information contained on this website details the typical entry requirements for this course for the most commonly accepted qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

Months of entry


Course content

This contemporary course will equip you with the creative and strategic skills needed to work in Digital Marketing. The emergence of the circular economy and digital transformation has led to the creation of significant career opportunities worldwide ranging from small business to larger enterprise level. The dual qualification from Aston Business School and the Digital Marketing Institute offers significant added value to students who aspire to become digital professionals and transformational leaders of the future.

How will my skills develop?

You will develop demonstrate critical awareness of current and future trends in the digital marketing environment and the ability to identify key issues relating to organisational contexts in different sectors. You will also attain a conceptual understanding of the latest research relating to digital marketing theory and practice.

  • Foundation skills in digital marketing tools.
  • Creative skills in digital communications & digital branding.
  • Analytical skills using digital data and feedback metrics.
  • Research skills to help you understand key digital developments.
  • Strategic skills do lead digital transformation into the future.

You will apply rigorous analytical research methodologies and skills to conduct individual or team based research that identifies and solves digital marketing problems. You will communicate your findings/results of research effectively either individually or as part of a team and demonstrate essential skills in project management, self-organisation, and time management.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

During The Aston Global Advantage, you’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation. Finally, you will undertake the DMI Certified Digital Marketer exam and qualification.

Information for international students

For international students:

  • An official academic transcript, with an official English translation, of your university grades to date.
  • Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.
  • Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the four IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student.
  • Aston University provides a range of opportunities for international students to join our community and study on our campus. A key part of our strategy is our relationships with teaching partners, providing multiple pathways to Aston. Find out more.
  • For more information about qualifications, view our Aston in your country webpage.

Fees and funding

UK students
International students

At Aston University we are committed to supporting the most talented and hardworking students to achieve their potential by providing a range of scholarships to help lower tuition and living costs. Find out more about our scholarships here.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Aston Course Enquiries