Visit the institution website for COVID‑19 updates

Entry requirements

Undergraduate degree at 2.ii (or equivalent).

Applications from working professionals with non-graduate qualifications will be considered on an individual basis. It is highly desirable that candidates have work experience. Please contact us for more information.

For students whose first language is not English/Welsh an IELTS score of at least 6.0 (with no element below 5.5), or equivalent, is required.

Please note: scores lower than IELTS 6.0 or equivalent will also be recognized for entry onto our Online Pre-sessional English courses.

Months of entry

January, September

Course content

In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.

Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.

Graduates from this course will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Bangor Business School’s Admissions Office
Email
business.pg@bangor.ac.uk
Phone
+44 1248 382085